zCash
Illustrator + Photoshop + Figma
24’
I created a refreshed logo and branding concept for Zcash, a cryptocurrency known for its focus on privacy and security. I wanted the design to feel modern and trustworthy while still reflecting the cutting-edge technology behind it.
The main goal was to simplify and strengthen the identity, creating something clean, sharp, and instantly recognizable. I explored different symbol variations that represented both encryption and transparency, eventually landing on a balanced mark that communicates protection and movement.
The color palette leans into deep tones to give it a sense of depth and value, reinforcing Zcash’s role as a secure and forward-thinking digital currency.